DJ Khaled’s extravagant timepiece may have outshone the polo shirts he is endorsing. The Grammy award-winning music mogul recently introduced a new collection in partnership with Tommy Hilfiger, and his lavish Audemars Piguet took center stage in the promotional visuals.

Introduced in July 2021, this lively version of the iconic Royal Oak showcases an intricately open-worked dial embellished with 32 baguette-cut gemstones, such as tsavorites, emeralds, topazes, tanzanites, amethysts, and colored sapphires. Khaled’s selected model features a 41 mm case made of yellow gold, while other options are offered in white or pink gold and a 37 mm size.

Though the starting cost for the 41 mm version was $118,500, present market prices could soar to as high as $500,000. In contrast, the polo shirts from the same collection are available at a significantly more budget-friendly price of $99.50.