Beyoncé Knowles-Carter, a multi-faceted personality balancing marriage, motherhood, and entertainment greatness, has embarked on a new venture rooted in her family’s generational focus on hair care. The project, named Cécred, is a culmination of her family’s legacy in the hair industry, with her mother, Ms. Tina Knowles, being a former hairdresser who operated her own salon.

Cécred, a blend of Beyoncé’s name and the reverence for hair, is set to launch on February 20, offering an eight-piece collection on Cécred.com. The collection includes various products such as a clarifying shampoo, scalp scrub, hydrating shampoo, moisturizing deep conditioner, reconstructing treatment mask, moisture-sealing lotion, nourishing hair oil, and a fermented rice and rose ritual treatment. Beyoncé’s formula incorporates a patent-pending bioactive keratin ferment infused with honey, aiming to strengthen, smooth, and repair damaged hair.

Ms. Tina Knowles emphasizes the cultural significance of hair within the Black community, considering it a vital aspect of their lives and a source of livelihood. The collection draws inspiration from the family’s heritage and Ms. Tina’s cosmetology career, carrying forward the legacy of Black individuals excelling in the art of hairstyling.

In discussing the historical context, Ms. Tina reflects on Madam C.J. Walker, the first woman to become a self-made millionaire, who pioneered hair care for Black Americans during challenging times. The essence of communal investment and sincerity in addressing hair care needs is deeply embedded in the Cécred brand.

The project aligns with Beyoncé’s commitment to honoring her roots and the women who shaped her, paying meticulous attention to every detail of the line’s design. Cécred, as a significant stake in the earth and Beyoncé’s rightful inheritance, reflects the culmination of her efforts and a bridge between the past and the future.