In the hip-hop industry, DJ Khaled stands out as a figure who incorporates optimism into his brand, consistently infusing positivity into his music. Currently, he is promoting the positive aspects of the game of golf, particularly in anticipation of the upcoming Ryder Cup in Italy this weekend.

As part of the consultancy collaboration between Roc Nation Sports International and the Ryder Cup, DJ Khaled, the Grammy Award-winning artist and producer, is taking on the role of ambassador. The Ryder Cup aims to establish connections with a wider audience, particularly one deeply entrenched in the realms of music and entertainment.

DJ Khaled has developed a passion for golf in the recent years and hopes to inspire both those within and outside the hip-hop community to share in his enthusiasm. Despite being a devoted courtside spectator at Miami Heat games due to his strong affinity for sports, Khaled equally cherishes his time on the golf course and is eager to introduce his fan base to the sport.

Khaled first encountered golf during his middle school years when a friend’s family resided on a golf course. In their backyard, they would use golf carts and Һιt balls, providing Khaled with his initial exposure to the sport.

Golf is more than just a pastime for DJ Khaled; it’s a genuine passion, and he is dedicated to witnessing others thrive in the sport. Collaborating with Khaled and Roc Nation has played a crucial role in fostering new interest, particularly in preparation for the upcoming Ryder Cup this weekend.

When the Ryder Cup approached Roc Nation, the goal was to broaden its audience and establish a stronger connection with culture and lifestyle. DJ Khaled’s passion for golf, coupled with his influence in the music scene and collaborations with Jordan Brand on footwear, positioned him seamlessly as an ideal fit for this initiative, according to Michael Yormark, the president of Roc Nation Sports International.

Over the past few months, Khaled has actively advocated for golf in the media, approaching it with the same promotional energy he dedicates to his music albums. Given the upcoming Ryder Cup in New York in 2025, this collaboration is expected to continue playing a significant role in the partnership for the next two years.

While Khaled boldly maintains his affiliation with hip-hop culture, even in surroundings not traditionally associated with it, he aims to convey to his fans that the golf course is an inclusive space for them as well. According to Khaled, the concentration required on the course extends to other facets of life. Additionally, he emphasizes the health benefits of golf, promoting an active lifestyle.