Beyoncé Knowles-Carter has officially launched her new hair care line, Cécred (Sacred), bringing the secret to her iconic hair to the public. The meticulously crafted line includes indulgent conditioners, a rejuvenating shampoo and scalp scrub, a transformative treatment mask, nourishing hair oil, and a groundbreaking bioactive keratin fertilizer. This innovative formula is enriched with a blend of butter, oils, honey, and fermented rice water, drawing inspiration from diverse global hair rituals.

Cécred promises to be a game-changer, not just offering a cosmetic fix but pledging to restore hair’s natural luster, making it doubly strong and impeccably smooth. The line is designed to address concerns such as repairing damage from chemical processes and enhancing the overall structure of the hair.

Beyoncé expressed her pride in the creation of Cécred, stating, “The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on. As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy hair care and to place scientific innovation and product performance above all else.”

The singer emphasized her commitment to inclusivity, catering not only to her own textured hair but also addressing the diverse needs of various hair types and textures. Beyoncé’s vision for Cécred is to become a beacon of excellence in the hair care industry while celebrating hair rituals from cultures around the world and dispelling myths and misconceptions.

This silicone-free and cruelty-free line is not only about effective hair care but also an olfactory delight, featuring the brand’s signature Temple Oud fragrance. Beyoncé’s foray into the haircare industry with Cécred is poised to set new standards, providing a holistic approach to hair health and beauty for everyone.