Tommy Hilfiger’s Spring 2024 campaign, “Kendall and Friends,” features supermodel Kendall Jenner and five close companions, celebrating the brand’s “Classic American Cool” style.

Kendall joins the Tommy family, embodying the warmth and authenticity of Los Angeles style in the campaign. The collection focuses on refining American icons, offering red, white, and blue essentials with a blend of comfort and elegance.

Traditional pieces like the polo shirt are reimagined, highlighting versatility and functionality. Other classics such as chinos and the trench coat receive updates in silhouette and fabric.Designer Tommy Hilfiger praises Kendall’s evolution in the fashion world and her ability to convey vitality and warmth through her style and connections. He is inspired to pass on the legacy of iconic American style to the next generation.