Beyoncé’s latest ad for her Ivy Park Rodeo Kids line is a delightful family affair, showcasing the fashion-forward trio of Blue Ivy and the adorable twins, Sir and Rumi Carter. In the 30-second spot, Blue complements her mother’s style in a purple sweatshirt and cow-print leggings, while the twins sport matching all-blue outfits.

In an interview with Harper’s Bazaar, Beyoncé shared that the rodeo-themed collection, available for both adults and children, draws inspiration from her childhood in Texas and American history. Recalling her annual visits to the Houston rodeo, she described it as a diverse and multicultural experience, embodying the essence of family entertainment.

The collection pays homage to the overlooked history of the American Black cowboy, highlighting their resilience and contributions to western culture. Beyoncé expressed her admiration for these cowhands, who faced discrimination but eventually formed the Soul Circuit, contributing to the rich legacy of Black rodeos.

Inspired by the culture and swag of the Houston rodeo, the Ivy Park collection combines classic elements with the athleticwear of IVY PARK x adidas, incorporating unique touches like monogrammed denim, chaps, and cowhide.

Discussing the children’s collection, Beyoncé mentioned her joy in coordinating outfits with her kids on family vacations. The Ivy Park Rodeo Kids line aims to extend this sense of coordinated style to young fashion enthusiasts, introducing key silhouettes in children’s sizing.