Beyoncé has once again proven herself as a savvy entrepreneur with the announcement of her latest venture, Cécred, a haircare brand set to launch later this month. Revealed on Tuesday, February 6, 2024, this new endeavor has sparked excitement among her devoted fanbase, known as the BeyHive.

While Beyoncé has provided a tantalizing glimpse of Cécred through a teaser video, much of the brand remains shrouded in mystery. The official website simply states “Coming Soon,” prompting eager fans to register their email addresses and phone numbers for updates.

Among the enigmatic images featured on the website is a photograph of Blue Ivy, Beyoncé’s daughter, adding a personal touch to the anticipation surrounding Cécred. Notably, a Venn diagram displayed on the site juxtaposes “Science” and “Ritual,” with Cécred positioned at their intersection, hinting at the brand’s innovative approach to haircare.

Trademark details filed in June 2022 offer further insight into the offerings of Cécred. The brand has secured trademarks for various products and services, including hair care preparations, cosmetic treatments for hair and scalp, and non-medicated dandruff shampoo. Additionally, Cécred has trademarked vitamins, supplements, and hair growth stimulants for eyebrows and eyelashes, indicating a comprehensive approach to beauty and wellness.

In a bold move, Cécred has also trademarked a range of hair styling tools, both electric and regular, encompassing essentials such as brushes, combs, curling irons, and heated caps. This expansion into hair styling accessories suggests that Cécred aims to cater to every aspect of the haircare routine, from maintenance to styling.

With its multifaceted offerings and Beyoncé’s unparalleled star power behind it, Cécred is poised to make a significant impact in the beauty industry upon its highly anticipated launch.