We the Best x SNIPES, an expansive concept store situated in the vibrant heart of Miami Beach, embodies the essence of DJ Khaled’s persona, serving as his latest entrepreneurial endeavor. Renowned for his ability to transform ambitious visions into tangible realities, DJ Khaled’s collaboration with SNIPES marks yet another milestone in his illustrious career. Scheduled to open its doors in Miami on August 3rd, the We the Best x SNIPES Store is poised to redefine the retail landscape.

The inception of the Miami store swiftly materialized following DJ Khaled’s partnership with SNIPES, which burgeoned after a successful 2019 campaign. Assuming the role of Chief Creative Officer, Khaled embraced the responsibility with fervor, emphasizing the significance of the title. On his inaugural day, he expressed a fervent desire for a physical store location, embarking on a determined quest despite adverse weather conditions, notably locating the ideal spot amidst a hurricane.

Upon discovery, the 6,105-square-foot space was already occupied, prompting collaborative efforts between DJ Khaled and SNIPES to ensure the establishment not only served as a retail outlet but also functioned as a community-centric hub. Beyond offering essential retail amenities, the Miami Beach establishment boasts an elevated DJ booth, a complimentary recording studio catering to local artists, and a glass-enclosed office, facilitating Khaled’s business operations during his stay in the city.