In a remarkable collaboration between two music icons, Beyoncé and Rihanna have emerged as investors in Destree, a renowned French ready-to-wear and accessories brand. With ambitions to expand its team and venture into new markets, Destree aims to elevate its presence by opening its inaugural standalone stores.
According to reports from Billboard, both Beyoncé and Rihanna have pledged their support, alongside a lineup of notable figures including Jessica Alba, Reese Witherspoon, and Gisele Bündchen, in Destree’s Series A funding round. The investment, led by Sequoia Capital China, underscores the brand’s potential for growth and innovation.
Established in 2016 by Géraldine Guyot and Laetitia Lumbroso, Destree embodies a vibrant Parisian aesthetic infused with a unique sense of style. The brand’s philosophy, as articulated on its website, celebrates visual dissonance and structured aesthetics, offering essential yet distinctive pieces that pay homage to contemporary art.
With a focus on clean lines and graphic charm, Destree’s collection showcases a harmonious blend of colors and materials, epitomizing modern elegance and sophistication. As the brand continues to captivate fashion enthusiasts worldwide, the involvement of Beyoncé and Rihanna adds a new dimension of star power and credibility to Destree’s journey towards global expansion.