Choosing to be accompanied by two bodyguards, DJ Khaled decided to make his way from his vehicle to the stage during his Miami Beach performance. He expressed the intention of safeguarding his Nike Jordan sneakers from dirt. The 48-year-old rapper then took the stage at Miami South Beach on Sunday, following an engagement with fans at the Snipes USA sneaker and streetwear store.

Demanding special treatment, Khaled sought aid to prevent sand from tarnishing his cherished Jordans. A video posted on Instagram captured him soliciting assistance from his bodyguards, stressing the significance of maintaining his sneakers. Additionally, he teased collaborations on his forthcoming album with Drake in the video caption.

Critics swiftly denounced Khaled’s conduct, branding it as a manifestation of “wealthy ignorance.” They voiced dismay over his behavior, indicating that his affluence had severed his connection to reality. Several critics noted that Khaled could have opted for different footwear or made alternative arrangeмеnts instead of causing inconvenience to others. Moreover, the choice to have two African American меn carry him during Black History Month sparked intense criticism, with some questioning the message it conveyed, including children’s author and activist Ty Allan Jackson.