DJ Khaled opted to be escorted from his vehicle to the stage by two bodyguards for his Miami Beach performance, citing a desire to keep his Nike Jordan sneakers clean. The 48-year-old rapper made his entrance onto the stage at Miami South Beach on Sunday, following an interaction with fans at the Snipes USA sneaker and streetwear store.

Insisting on special treatment, Khaled requested assistance to avoid getting sand on his prized Jordans. In a video shared on Instagram, he can be heard asking for help from his bodyguards, emphasizing the importance of preserving his sneakers. He further teased his upcoming album collaborations with Drake in the video caption.

Critics were quick to condemn Khaled’s behavior, labeling it as an example of “rich ignorance.” They expressed disappointмеnt in his actions, suggesting that his wealth had led to a disconnect from reality. Some remarked that Khaled could have easily worn a different pair of shoes or made alternative arrangeмеnts, rather than inconveniencing others. The decision to have two black меn carry him during Black History Month also drew sharp criticism, with some questioning the message it sends, including children’s author and activist Ty Allan Jackson.