Beyoncé has shown off her flawless beauty in a new photo to promote her brand new haircare range.
In addition to her legendary career as a singer and actress, the icon, 42, is adding to her business empire after launching her own hair brand, Cécred, on Tuesday.
The name is a play on the word ‘sacred’ combined with Queen Bey’s famous moniker and is inspired by the artist’s early memories helping at her mother Tina Knowles’ hair salon.
In newly released promotional snaps, Beyoncé dazzled as she posed with her range of products on marble pedestals.
She donned a white dress that clung to her sensational curves and boasted a plunging neckline to show off her ample cleavage.
A daringly high slit also showed a glimpse of her toned legs, while she sported a gold necklace that read Cécred.
Demonstrating the effectiveness of her products, Beyoncé’s long locks looked voluminous and shiny, styled into prefect bouncy waves.
She smouldered at the camera while sporting a bronzed palette of radiant makeup, including a slick of nude lipgloss.
Speaking about the brand, Beyoncé said that it is focused on meeting the needs of textured hair, and other hair types that lack strength and moisture.
Her vision is to be an ‘inclusive force of excellence in the haircare industry’ while also celebrating hair rituals across global cultures and dispelling myths and misconceptions.
She explained: ‘The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on.
‘As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else.
‘My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, coloured, weaves, wigs.
‘I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health.’
The products are infused with a signature Temple Oud fragrance, with a range of prices, including a Hydrating Shampoo for £25, a Moisturising Deep Conditioner at £31, a Reconstructing Treatment Mask priced at £34 and a £36 Nourishing Hair Oil.
Beyoncé collaborated with her mother Tina, 70, on the project, and opened up about her influence.
Speaking to Essence magazine on Tuesday, she said: ‘I saw her shampooing and trimming hair, transforming women, leaving them feeling really good. Looking back, it was more than just a hair appointment—it was therapy.
‘It was in her salon that I realized my dreams of being a performer—inspired by one of her clients who happened to be an opera singer. I was captivated by her stories of a recent trip to Germany. In awe, I distinctly remember telling my mom that I wanted to be just like her client. That’s my foundation.’
She added: ‘I think as an artist, so much of my bold experimentation with hair comes from being inspired by art and sculptures; getting creative with braids; figuring out new techniques; and exploring ways to maintain hair growth with protective styles and wigs, while still feeling fabulous. It all stems from my experiences growing up in my mother’s salon.’
Beyoncé gushed: ‘What an honor to be able to do something so special with my mother, and to be able to share that with the world. This is meaningful. She’s a visionary and a brilliant woman and has worked so hard on this brand alongside me.’
‘Honoring the legacy and the wisdom passed down through generations, and mixing it with science and technology, is part of this line. It was important that we borrowed some of our past and brought it into the future.’