Beyonce continues to embrace her cowgirl era as she promotes hair care brand Cecred during lavish helicopter ride over Manhattan skyline

Beyonce continued to embrace her inner cowgirl while promoting her hair care brand, Cécred, in a new Instagram video shared on Friday.

Beyonce, 42, continued to embrace her inner cowgirl while promoting her hair care brand, Cécred, in a new Instagram video shared on FridayThe Crazy In Love hitmaker, 42 – who recently put on a radiant display as she signed Cowboy Carter albums at a Hamptons record store – was also joined by husband Jay-Z and mother Tina Knowles, during the clip.

While sitting inside a spacious helicopter that cruised over the scenic, Manhattan skyline, the performer donned a dark blue ensemble that had a white, paisley pattern embroidered onto the materialWhile sitting inside a spacious helicopter that cruised over the scenic, Manhattan skyline, the performer donned a dark blue ensemble that had a white, paisley pattern embroidered onto the material.

While sitting inside a spacious helicopter that cruised over the scenic, Manhattan skyline, the performer donned a dark blue ensemble that had a white, paisley pattern embroidered onto the materialShe added a tan cowgirl hat on top of her locks which were pulled back away from her face, and styled into a low bun at the back of her head.

She added a tan cowgirl hat on top of her locks which were pulled back away from her face, and styled into a low bun at the back of her headBeyonce accessorized the look with a pair of flashy, dangly earrings as well as oval-shaped shades.

Beyonce accessorized the look with a pair of flashy, dangly earrings as well as oval-shaped shadesThe Texas Hold ‘Em singer completed the look by slipping into a pair of open-toed, tan pumps and added a bold, red tint to her lips. 

The Texas Hold 'Em singer completed the look by slipping into a pair of open-toed, tan pumps and added a bold, red tint to her lipsA snakeskin purse was placed next to her on the seat to hold a few items she needed during the daytime excursion. 

Jay-Z kept it casual in a plain, white shirt as well as denim blue jeans and a white, bucket hat placed on top of his head. The rapper held a white jacket in his hand while a gold watch was placed on his left wrist. 

Jay-Z kept it casual in a plain, white shirt as well as denim blue jeans and a white, bucket hat placed on top of his headA montage of photos appeared throughout the reel to showcase Beyonce’s outfit, and at one point, she also filmed a quick selfie video. 

Fans were also given a glimpse of the Big Apple as the group flew over the city, with the camera zooming in on the Statue of Liberty at one point.  

The Instagram video came to an end as the songstress stepped out of the helicopter after it landed, and strolled towards an awaiting, sleek SUVA bottle of $38 Cécred sealing lotion was also brought along the helicopter ride, and was dressed up as Beyonce to match a similar look she wore late last month. 

Her mother, Tina, was also spotted in the clip as she joined the music artists on the helicopter rideThe bottle had a white and black-patterned bandana wrapped around the top, while also sporting sunglasses and red lipstick. 

In February, Beyonce notably launched her new hair care line, Cécred - which offers a variety of products ranging from shampoo, conditioner and also hair oilThe Instagram video came to an end as the songstress stepped out of the helicopter after it landed, and strolled towards an awaiting, sleek SUV.