Drake was recruited by LeBron James to introduce Lobos 1707 Tequila to the Canadian market. They marked the occasion with a star-studded celebration in Toronto ahead of the Lakers-Raptors game.

Since LeBron James was first seen enjoying Lobos 1707 tequila, he has emphasized that its significance goes beyond simple indulgence in premium tequila. The brand’s mission is to unite individuals who share similar values and to promote representation and opportunities in the spirits industry. Over the past weekend, the brand achieved another significant milestone by expanding into Canada. While this might seem like a minor achievement, it is particularly noteworthy for an independent brand.

In Canada, Lobos 1707 hosted a glamorous event to commemorate the occasion, featuring special guest Drake, the latest individual to join the fold. Also in attendance were Diego Osorio, the founder of Lobos 1707, and new investors expanding its already notable portfolio: Fred VanVleet of the Toronto Raptors and Vinay Virmani, Partner and Chief Content Officer of UNINTERRUPTED Canada.

Before the Toronto Raptors vs. Lakers matchup, LeBron James’s teammates Carmelo Anthony, Anthony Davis, and Russell Westbrook attended the event. Images from the event are provided below.